Rather than competing with the confines of the existing yoga industry or trying to steal customers from rivals, Josephine Chan, the Surya yoga owner cum operator with more than 5 yoga centres around Klang Valley find the way to create Blue Ocean Strategy: developing the uncontested market space that makes the competition irrelevant.
In Josephine’s eyes, yoga industry businesses viciously fight against each other for a share of the marketplace. In the area of Sri Petaling, it has more than ten yoga centre and how many yoga centres today will exist (in the future)? Yoga centres, a fact that is reflected in the deep changes that have been necessary in changing lifestyles towards wellness and ultimately, self-awareness and self-actualization, a sense of fulfilling human’s potential.
Of course competition matters, but by focusing on quality of yoga teachers and quantitative of yoga training course expands the boundaries of the existing yoga industry. Having said that, Josephine deserve credits for having made the point of the ever focus on competitive advantage and also for the beautiful metaphor of this.
By having to open a new branch in Sri Petaling, Josephine focuses on what yoga-lovers in Sri Petaling needs and wants. The classes range to offer connecting the breath and movement and balance shifts from doing mostly what the yoga-lovers wants to doing a lot more of what you think they need. These classes are create for the yoga lovers to feel being present and open. It offer yoga class for Senior, Yoga for men are tailor made yoga program for the specific group.
Other than that, Surya Yoga Sri Petaling focuses on ambience. Relax, Focus, Explore is key “environment enhancer” that creates the best atmosphere for yoga. The greens surrounds create ecology and help mitigate the phenomenon of being stressful and essentially, relax.
The Surya Yoga Sri Petaling with its garden theme combines the synergy of ‘chi’, mind and body. This uniquely opens the eyes of the yoga-lovers in Sri Petaling and best fit the meaning of yoga.
Welcome to join us onto green lush yoga studio - Surya Yoga Sri Petaling!
Surya Yoga Sri Petaling
91-2, Jalan Radin Bagus,
Bandar Baru Sri Petaling,
57000, Kuala Lumpur
Tel: +6012 276 6468 / +603 9056 4044